You want to create a website or an application for your company and you are going to call on an agency, but they ask you for a brief…
But what exactly is a brief?
The brief is ...
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Storage or technical access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of transmitting a communication over an electronic communications network.
Preferences
L’accès ou le stockage technique est nécessaire dans la finalité d’intérêt légitime de stocker des préférences qui ne sont pas demandées par l’abonné ou l’internaute.
Statistics
Storage or technical access used exclusively for statistical purposes.Technical storage or access which is used exclusively for anonymous statistical purposes. In the absence of a subpoena, voluntary compliance by your internet service provider or additional records from a third party, information stored or retrieved for this sole purpose cannot generally be used to identify you.
Marketing
Storage or technical access is necessary to create user profiles in order to send advertisements, or to track the user on a website or on several websites for similar marketing purposes.
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