Dark patterns, the dark side of nudges
Nudge on the "dark" side, dark patterns are interface design techniques that aim to deceive or manipulate a user into performing an action against their will or interest. Increasingly widespread on the web, dark patterns ...
Nudges: 23 examples to influence without obliging
From a simple gamification of an interface to the complete layout of a space, nudges, elbow or nudge in French, are increasingly taking place around us.
A look back not in images, but in words at ...
Why work on the accessibility of your website or app?
Today, we live in a world in which digital technology plays an increasingly large role in our lives. Administrative procedures, leisure activities, access to information, etc. It is not uncommon to be directed towards digital ...
Bastien and Scapin’s criteria
J. M. Christian Bastien and Dominique Scapin are 2 researchers in ergonomic psychology and cognitive ergonomics who have conducted work on user interfaces. In 1993, they published their heuristic, also called "Bastien and Scapin criteria" ...
It’s easy to create a website! (or not)
Some time ago, one of our clients was faced with a dilemma: do what he wanted with his site OR get support from O'Matic to meet his needs. Unfortunately, he chose the first option, saying ...
Steps to create a brief
You want to create a website or an application for your company and you are going to call on an agency, but they ask you for a brief…
But what exactly is a brief?
The brief is ...
What if I challenged my motion design skills?
Last month, I challenged myself to participate in Motiontober, which is a motion design challenge.
First of all, what is Motiontober?
Motiontober is a challenge for animators and motion designers that was created by the Qimono agency. ...
What is UX?
UX, you know you need it for your project, but you don't know exactly what it is? Follow the guide!
UX means User eXperience.
The goal of UX, with its sweet little name, is to ensure an ...
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